from Newsweek
Here’s a Nutty Idea
By Caitlin McDevitt NEWSWEEK
Published Jul 12, 2008
From the magazine issue dated Jul 21, 2008
Each year, Americans buy 700 million pounds of peanut butter. But about 3.5 million pounds of it ends up unused, stuck at the bottom of the jar, according to , a former engineering student. So he’s come up with a simple (and Kramer-esque) solution: his Easy PB&J jar has straight interior walls and twist-off lids at both ends. He spent eight years perfecting his invention and hopes to begin production later this year. “It’s a really novel concept,” says , founder of Peanut Butter & Co., a sandwich store. The peanut-butter industry, however, is hurting from an uncertain supply of peanuts and soaring fuel costs, and may be slow to embrace a packaging change. “It would seem much more expensive to manufacture,” says of the . In that case, we’ll just have to keep using our fingers.
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