From Yahoo News (Reuters) Fiat Chrysler CEO: Please don’t buy Fiat 500e electric car
Fiat Chrysler Automobiles Chief Executive Sergio Marchionne has a request for potential buyers of the automaker’s Fiat 500e electric car: Don’t buy it. He’s tired of losing money.
“I hope you don’t buy it because every time I sell one it costs me $14,000,” he said to the audience at the Brookings Institution about the 500e. “I’m honest enough to tell you that.”
The gasoline-powered Fiat 500 starts at almost $17,300 including delivery charges, while the 500e starts at $32,650 before federal tax credits. Consumers are not willing to pay a price that covers Fiat’s costs so it loses money on the 500e.
Through April, the automaker sold 11,514 of the 500 cars in the United States this year, down about 15 percent from the same period last year. The company does not break out 500e sales.
“I will sell the (minimum) of what I need to sell and not one more,” Marchionne said of the 500e.
This is the detached from reality upside down thinking of government industrial management.