“What if human beings are merely creatures that take whatever shape is imposed on them by the impress and promptings of the culture in which they are situated? If so, then controlling the culture becomes imperative. And politics must saturate every nook and cranny of life. And this saturation will, inevitably, mean controlling what people say and hear and read and think and teach. Shaping the consciousness of the people — purging the people of what Marxists call “false consciousness” — becomes the great, the encompassing political project.”