From Jonah Goldberg at National Review, Politics Enters the Fast Lane:
Two weeks ago, I wrote in this “news”letter about how politics is becoming “lifestyle-ized.” Everyone talks about how everyday life is becoming politicized, but the reverse is true, too. Politics is becoming a lifestyle choice, a fashion, in ways it never has before. And last week, I wrote that people are starting to follow politics like it’s entertainment. The two ideas complement each other. So much TV these days, from streaming-video shows to cooking-competition shows to DIY programming, is about lifestyle. Politics is too.
But the hitch is that once you start watching politics like it’s entertainment, you constantly crave novelty, freshness, new laughs, and drama. That’s part of the genius of the Trump presidency. As a philosophical or ideological affair, it’s a train wreck. But as entertainment, it’s really quite brilliant. According to the old playbook(s), Trump’s tweeting and all the rest looks like Sideshow Bob or Barnyard Dawg walking into a sea of garden rakes. But as TV entertainment, it’s gold.
This is an interesting point. Trump has changed the game; or at least early recognized what the game had become: a fashion statement, an entertainment venue, a lifestyle choice.