from Jeffery Tucker at Beautiful Anarchy, Why We Should Talk About Fascism:
But just as with socialism, fascism is also a method for propagandizing people into considering a new way of ordering society. The fascist must get elected. He must convince people to acquiesce to his dictatorial aspirations. Here is where the failures of the current system serve him well. The entire establishment is deeply corrupt, incredibly stupid, not serving the nation, failing to boost the national spirit — and so on. The orator seeks to tap into raw emotion in hopes of inspiring a suspension of incredulity.
Fascism, then, would not propose the abolition of private property, or even the over nationalization of industry. It would not propose to suppress religion or family. It proposes regulatory controls on all of these sectors of life in order to channel them into a single national interest. This requires a massive and totalitarian state, one that effectively obliterates any room for individual decision making, institutional autonomy, freedom of action, entrepreneurship, and so on.