Ford to Launch Car-Sharing Program in Six U.S. Cities, London
9:34 AM ET 6/24/15 | Dow Jones

Associated Press

Ford Motor Co. is launching a car-sharing program in six U.S. cities and London.

The auto maker said late Tuesday the pilot program will be available to customers that finance their vehicles through Ford Motor Credit. Customers will be able to rent their vehicle to prescreened drivers for short-term use, helping to defray some vehicle costs.

Ford said that 14,000 customers in the U.S. will be invited to participate, along with 12,000 in London. U.S. customers will partake through ride-share company Getaround, while London customers will use easyCar Club.

The program runs through November.

Ford’s announcement comes as auto makers are trying to contend with people being less reliant on vehicle ownership. Services like Zipcar, Uber and Lyft have made it easier for individuals to get around without owning a car.

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