1. Interrupt him – show him that what you have to say is far more important than anything he could possibly tell you.

2. Treat him like an idiot- for example, tell him you are not meeting the competition’s price because you want to protect the value of his current inventory.

3. Be opinionated- there is nothing one loves more than having his religious and political views belittled.

4. Take a cell call during a meeting- show him that you’re important and in demand all the time. Maybe you can just peak at your Blackberry while he is talking.

5. Wait till there is a problem before you call- why prevent a problem when you can get more credit for solving one.

6. Be pointless- there is no purpose to your visit or phone call. There is always the weather and the football game you can discuss.

7. Don’t follow up- if there was a problem they would call you, right?

8. Criticize him, point out his mistakes. “Tell” him what he doesn’t know. Spouses like this too.

9. Treat his colleagues and subordinates less importantly than you would treat him. That way he will know how important he is to you.

10. Be inconsistent. You do not want him to expect great service all of the time.

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