On an old Johnny Carson show there is a clip of a commercial break for a dog food where the dog comes out to eat the food during the commercial message and the dog keeps turning away from the bowl. After several embarrassing attempts to get the dog to eat the dog food, Johnny quips, “The dog doesn’t like the damn food.”
It got a round of applause and cost the show a sponsor, but it also shows that a marketing campaign often misses the single most important issue; you must offer a product or service the consumer wants.
Wall Street seems to be rejecting the product Obama is selling. Instead of a solution to our financial mess, the new president is reordering the entire economic and political system. As bad as the crisis is, the investors do not want to destroy the whole system. There is a difference between a major repair and scrapping the vehicle.
By attempting too much we often fail to accomplish anything. Americans are an impatient people and we want problems addressed and dispatched. The “fix everything approach” threatens to drag this problem on indefinitely.
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