I was planning to go to the quiet college town of Bloomington, Indiana to visit my daughter and I called the Hilton Garden Inn just off the town square where we had stayed before. After asking me of I was with any group (I wasn’t), they quoted me a rate of $450 dollars a night.

This was triple what I had paid before, and they had no remorse in spite of my outrage.

Such pricing tactics are likely the result of bean counters who know the price of everything and the value of nothing. They rationalize such ridiculous pricing models yet remain ignorant how such arrogant tactics infuriate and alienate customers.

When the airlines used such practices to sell airline tickets they threw customer loyalty out the window.

The most important contact point with any customer is the pricing connection. A customer may not mind paying a little bmore for a perceived value but a customer will become furious when they feel they are being gouged. An outraged customer will not only cease using them, they will tell many others.

Any one want to guess how many readers will see this?

The Hampton Inn a few miles down the road is very nice and less than one fourth the price.

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