Never try to kill someone who is busy committing suicide.

First Obama alienates even more women with the “lipstick on a pig” remark.

Then he alienates the seniors with the ads berating McCain’s IT skills. Does anyone in his campaign realize how many seniors do not use computers, and how high a rate they vote?

Such ads will be laughingly embraced by the committed supporters, offensively rejected by his opponents, and likely counterproductive with the independents who will decide this election.

The worst in political advertising is when the writers waddle in the creative and the cool, seeking gold ‘gotchas’ while making more groups ‘uncomfortable’ voting for their candidate.

The most effective ads are not the most creative, but the ones who make the uncommitted a little more uncomfortable voting for the opposition. The McCain ad with Paris Hilton and Britany Spears, making fun of Obama’s celebrity status, seemed intellectually vacuous, yet it was effective in turning Obama’s celebrity against him.

It made the uncommitted a little more uncomfortable with him, while offending no large blocks other than his committed supporters.

One wonders if a Republican plant is not writing Obama’s ads.

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